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White hat SEO dictates that you take a blended approach to your link building. A diverse and consistent link building campaign demonstrates to the search engines your commitment to branding your site and building your online presence. It is important to make sure that your site isn’t flagged for tr Read More

Sometimes it’s fun to take a look back and remember the (not so?) good ole days. SEO is an industry that is changing all the time and if you don’t keep up you’ll get left behind. In the earlier days of SEO it was more about technology and it was the tech people/developers creating optimization stra Read More

Link building doesn’t just happen off-site; it is also a critical component of your site’s structure, navigation and overall user-experience. Internal link building helps links the pages of your site together, creating a fluid, organized pathway for your visitor to travel through. A good internal Read More

SEO best practice dictates that a full-optimized site means every single page of that site (from homepage to individual product/service pages to the About Us page) has been properly optimized for SEO. This includes conducting keyword research, possibly rewriting the content, writing Meta tags and d Read More

WordPress is a great blogging platform because it makes blogging that much easier. Creating quality blog posts is time consuming enough so it’s important to use a platform that makes the posting and monitoring process quick and painless. That’s why we use it here on this blog and over at Search Eng Read More

Even though social media has matured over the last few years into an invaluable marketing tool, there are still plenty of site and business owners (and even marketers) who still don’t feel comfortable using social media. It may be because they don’t think they need it, they don’t know where to begi Read More

When I say that everything you do both online and offline can be leveraged for SEO, I mean it! Recently, the company that owns the office building where my SEO firm has its office told us we had to move out to another property several towns over. We had 30 days left in our old office. Naturally I b Read More

Almost anything can be outsourced these days. But is it a good idea? In some cases, yes. For example, if you want to start a content marketing strategy but have nobody on staff that can write anything worth reading and can’t afford to hire a full time content writer, there is nothing wrong with out Read More

Building a good relationship with your SEO services firm is just like building any other professional or personal relationship. It takes time to build a good level of trust between you and your new SEO services partner, especially if you have been burned by a black hat SEO company in the past. You Read More

In addition to this blog, I write for/manage a company blog (the Brick Marketing Internet Marketing Blog ), as well as a blog on my internet marketing consulting site. I kid you not when I say that I can easily get 4,000 spam comments every day. Now most of those 4,000 spam comments go directly to Read More