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B2B (business to business) marketing is different animal than B2C (business to consumer). So too is B2B SEO when compared to B2C SEO. Many of the decision makers are going to be managers, department directors and business owners, so they are looking at your company through a very logical perspectiv Read More

If you are still “testing the waters” when it comes to social media marketing, you are behind the times. Social media marketing has matured passed the trial-and-error phase and has become a critical component of any online marketing campaign. Some web marketing experts have even said they would be Read More

Businesses are finally beginning to understand that they need to have a social media presence, but are still a little confused about where that presence should be. They see Facebook and Twitter all over the place and think, “Alright, that’s where I’ve gotta be too”. Facebook and Twitter are certain Read More

If someone were looking for a great Thai restaurant in their neighborhood, which do you think would be a more appropriate search phrase—“Thai restaurant” or “Boston, MA Thai restaurant?” Hopefully you would use the second search phrase because you know that if you just typed in “Thai restaurant,” y Read More

SEO is an undeniably important part of any site’s online marketing efforts. But not every site owner or webmaster feels comfortable enough to handle SEO by themselves. If they don’t have anyone in-house they can turn to, many will look to bring in an SEO firm or SEO consultant to handle to job. If Read More

The decision to blog shouldn’t be made lightly. Obviously, you need to know who your target audience is and understand what kind of content they want to read. It’s also important to keep SEO in mind and optimize the posts by including keywords naturally in the headline and body of the content. Next Read More

Nick Stamoulis ( 781-999-1222 http://www.brickmarketing.com) shares advice for developing social media profiles at the beginning of any social media marketing campaign. The two most important things are to create synergy across profiles and optimize them properly. Stay tuned for more SEO video less Read More

Link building is an ongoing off-site SEO campaign that is designed to enhance your brand, increase your online presence, develop a better trust factor with the search engines, and increase targeted traffic to your site and more. Link building works to develop a diverse portfolio of link sources tha Read More

Every once and a while I like to get on my SEO soapbox and talk about what I think is wrong with the SEO industry. Keep in mind that I have been working in this industry for over 12 years and I really love doing it, but every industry has its faults and the world of SEO is no exception. This indust Read More

If branding and the opportunity to communicate and form relationships with your current and potential customers and clients isn’t enough reason to get involved in social media, here’s one more: it affects your SEO. That’s right, SEO is about links and more and more links are being shared in social Read More