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We all know that Facebook is a great marketing tool because it allows businesses to interact with their customers on a daily basis. It’s a place to form relationships and share valuable content while building a brand in the ever important social space. Just because your Facebook Page is technically Read More

Nick Stamoulis (781-999-1222 http://www.brickmarketing.com ) explains how, just like SEO, social media marketing is a long term process. Many companies abandon their social media campaigns too soon because they aren’t seeing results fast enough. Don’t let your social media marketing fall by the way Read More

Inbound marketing takes SEO, social media marketing and content marketing to develop a well-rounded, integrated online marketing campaign. The goal of inbound marketing is to create multiple pathways (or touch points) for targeted traffic to find you, as opposed to trying to bring your brand to the Read More

Keyword research is arguably the most important building blocks of any SEO campaign. The keywords you select will determine what searches your site ranks for and who can see your site. Selecting the wrong keywords means placing your site in front of the wrong audience or, worse, means you won’t be Read More

YouTube has made it very easy for anyone to create a video, upload it, and share it with others. Millions of people visit the site on a daily basis, which has resulted in numerous “YouTube sensations”: people featured in videos that have gone viral and achieved an astounding number of views in a sh Read More

Your website structure and site navigation are actually incredibly important components of your on-site SEO. A well-designed website structure is going to make it easy for visitors to find the information they are looking for, as well as making it easier from them to do business with you. Your webs Read More

Hopefully by now you know and accept the fact that social media is not going away. Having revolutionized the way we interact online, social media can be an incredibly useful tool for marketers and businesses. However, it’s not enough to just have the Facebook page or Twitter handle. Just existing o Read More

One of the most important, if not the most important, parts of an SEO campaign is the keywords that are chosen. After all, they lay the foundation for all of the work that follows. Selected keywords are used in the meta tags, anchor text links, and throughout the content that is published on your o Read More

One of the most important things to remember about most of the components of an Internet marketing campaign is that they are long term. It takes time to build a social network of brand loyalists and engaged consumers. It may take a year or two before a company blog builds up a loyal readership and Read More

When it comes to optimizing your site, there are a lot of things to remember to do. You have to conduct keyword research on a page by page basis, optimize the content, write meta descriptions, include call-to-actions in the content, create unique URLS, developing an internal linking structure and m Read More