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Crowd-sourcing: it's a term that's being thrown around a lot these days by marketers and journalists alike to describe the increasing trend of using Web 2.0 and social media to achieve business goals. The official definition as stated by the term's founder, Jeff Howe, is “the act of a company or institution taking a function once performed by empl Read More

There are clear synergies between Relationship Marketing and Social Media Marketing — together they can work together and complement one another across a variety of businesses and industries. However, there are clear advantages to applying them to the Services Industry where there are frequent opportunities for provider-purchaser interactions. Read More

There are several new ideas for capitalising on Twitter in the world of marketing.Cause-Related Marketing: companies and causes alike can rally Twitter users around their mission by tempting 'followers' through an eclectic mix of incentives. From Grand Prizes such as plane tickets and cruise getaways to charitable donations, advertisers and promot Read More

With Twitter's open API, a lot of new websites have flourished that provide additional services to the minimalism of Twitter. Because of the incredible popularity of Twitter, existing websites have added in 'tweet this' functionality, and new sites adding extra engagement built around the twitter engine. Following are a few of my favourites— Some Read More

The Paradox of Choice. Whether we buying a pair of jeans, ordering a cup of coffee, selecting a long—distance carrier, applying to college, choosing a doctor, or setting up a 401(k), everyday decisions - both big and small - have become increasingly complex due to the overwhelming abundance of choice with which we are presented. Read More

In this final post for the series I would like to look at the future uses for QR Codes. Technologically, QR Code readability is becoming a focal point, with Apple and Google heavily promoting this feature and the new Blackberry Messenger 5.0 has revealed the QR Code scanning is one of the key features. So if the technology is improving, then I thi Read More

We are finding that, just as in the old economy, brands are the source of sustainable, competitive advantage in the new economy. Real value is only derived through whole user experiences with products, price, place, people and promotion. Some of these experiences represent real value and provide for differentiation between competitors. Read More

Mobile marketing must take the cake for the most hotly anticipated 'next big thing'. 2003, back in the day, was going to 'THE YEAR', then 2004, and so on through to 2009 (which we're more than half way through). So has it arrived?? It's getting there, and the momentum is picking up. So rather than adding to the speculation and the predictions I th Read More

Twitter seems to be the buzz word of 2009 — who's twittering, tweeting, twamming, a twit— And many more words that have made their way into the Twittonary. But is it worth setting up a Twitter account and spending a countless amount of time sendings 140-character messages out into cyberspace? Read More

This week we're looking at QR Codes in Art and Fashion. Now, these worlds are renowned for taking something that the mainstream deems “ugly” and making it into something “beautiful”, which is why I'm not too surprised to see QR Codes popping up in these industries. Moreover, as art and fashion are constantly leading the way with new trends it's Read More