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Marketing comes at you in a variety of different ways at almost every turn you make. It's harder today to grab (and hold onto) the attention of consumers with the constant bombardment of advertising and messages 24/7. Creativity and originality are essential in making a lasting impression on consumers and guerrilla marketing strategies follow no b Read More

"Almost all brand marketing assumes that we are all the same, that we are part of a target group definition. If the definition is tightly made, as it should be, most probably only a minority of the actual customers will be a part of it..." Read More

"The day of the passive consumer has vanished. If not willingly provided with the full information they want, customers go elsewhere with little hesitation. With competitive product information just a keystroke away one the internet, customer-switching costs are now near zero." Read More

Metro stations have officially crossed paths with top internet brands. Branding firm Information Architects, a company who focuses on building and managing interactive brands, has just released the Web Trend Map 4. Read More

"It's exhausting to be a butterfly and disheartening to serve one. There isn't one single store that captures all of their interest, dollars or oh-so-precious time. Consumers have been transformed from loyal, reliable and predicatble patrons into..." Read More

"They [CEOs] know, for example, that a strong customer franchise is critical to business success, and that doing business with people you trust is more predictable and efficient, and thus more profitable, that doing business with uninvested strangers." Read More

Making decisions are such an integral part of everyday life, that we hardly realise we're making them half of the time. From the minute we wake up in the morning we are making choices: should I get out of bed now, or can I wait a few extra minutes? Should I wear the striped shirt, or the striped bottoms? What should I eat for breakfast? Should I Read More

You may not know it, but if you're taking a stab at social media marketing and you're doing it on a whim, then you're setting yourself up for failure. As with any other business tactic, you need to have a clear plan and manage expectations. Read More

A social network can say a lot about a person, revealing habits, goals, and qualities according to a study done by Anderson Analytics. Each social network's users have distinct purchasing and online habits which make for very interesting marketing insights. Social networks are now more than ever becoming a place for niche marketing. Anderson Ana Read More

The Internet has changed everything and even more than that social media has revolutionised the way consumers use the Internet. I know you don't need me telling you that the Internet has completely changed business and the way the world runs. However, consequentially the consumer has evolved with the Internet. Read More