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Do you ever wonder if consumers really trust brands? Are company and branded websites the leading source of information for consumers? Well according to Nielsen the answer is: yes and no. Branded content is trusted but not as trusted as friendship. Read More

"The dynamic of our society, and particularly our new economy, will inceasingly obey the logic of networks. Understanding how networks work will be the key to understanding how the economy works." Read More

The recent deaths of Michael Jackson and Farah Fawcett demonstrated the immense the power of Twitter, and social media in general, to generate news across the globe in a matter of hours.This raises a real question — can social media be trusted as a news source? Read More

The consumers of today want to be heard. Simply using one way mass media is not effective in today's digital society. Not only do consumers want to be heard, they want to have a meaningful relationship with brands and find fulfillment. They want a brand that actively listens to their needs and engages them in a two-way dialogue. In today's market Read More

In order to really get ahead in the Facebook Fan Page world, a company should remember the most important component to a successful page: the fan. Some brands are doing it right by engaging their fans to take an active role and stance on their most liked brands. Read More

If you want to get ahead of the crowd, and connect with your consumers, take a step back and remember what the consumer side of you is looking for. People want to be respected, have a voice, and be treated as a person. Read More

Michael Jackson's death, more than any other recent event (including the Iranian election and swine flu) has shown once and for all just how deeply social media and its many tools are embedded in our daily lives — we might still hear things first on TV or radio, but the real dissemination of information happens in the immediate fire up across soci Read More

Interaction design defines the behaviour of a system in response to its user. When designing a website, emphasis must be placed on the user goals and experience; designs must be evaluated in terms of usability and affective influence. Read More

There is a lot built around the 'brand experience'. It is an elusive quantity that has shifting facets — the experience when purchasing, when wearing or using what you have purchased, when receiving affirmation or ridicule from others because of what you have purchased and when dealing with the fact that your item has broken, over-charged you, bec Read More

Now more than ever, your company's marketing efforts must penetrate through the walls of increasingly distracted audiences and prove relevant over time. Consumers are getting smarter by the second and marketers need to wake up and smell the coffee that no one wants to buy. Read More