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QR Codes. In Japan, they're just about everywhere and they have transformed the way brands interact with consumers. They feature on TV advertising, business cards, products, websites, newspapers, magazines, posters, direct mail, outdoor ads, and even graves! In a Japanese survey conducted way back in 2005, 73.3% of respondents advised that they ha Read More

A Tweetup is: * A gathering of people who use Twitter * It can be a general geographic Tweetup like a Tweetup of people in Vancouver * It can be a Tweetup for a cause where Twitter friends organize a get together to do something for the community * It can be topical such as a Tweetup for martial artists, cyclists or people who are in the socia Read More

"The rise of an information age doesn't mean we stop producing or selling. We still need products and services. But it does mean that the business and marketing strategies that made sellers' brands powerful yesterday won't necessarily keep them powerful tomorrow..." Read More

Are you making the most out of social media? Here are some great tips I gleamed from the Seattle Chamber's latest event: Developing a Social Media Plan for Your Business. Read More

"When a customer visits a website, if the site knows well about the visitor and understands the preferences of the person without inquiring about them, and is able to offer relevant information and products, just as a shop assistant might of store they often visit, then there is nothing more efficient for the company or the consumer for that matt Read More

"In the second half of the 20th century, we have gradually learnt to talk and think of each other and ourselves less as workers, citizens, parents or teachers and more as consumers." Read More

"Marketing based on notions that are 20 years out of date. The notion that if you put enought messages out there some of them will be heard. The notion that 'building the brand' is money well spent. The notion that people believe what they see..." Read More

"What needs to be driven home even more is that companies that continue to deliver mediocre or bad experiences will find themselves in a downwatd spiral, fueled by a digital revolution that has now empowered all of us." Read More

"It is much more difficult today for a commercial to make us laugh or cry, make us cringe in shock or nod in agreement, make us believe in and buy the product being advertised..." Read More

"Prior to the Web, organizations had only two significant choices to attract attention: Buy expensive advertising or get thrid-party ink from the media. But the Web has changed the rules. The Web is not TV..." Read More