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The connection between consumers and brands is intricate and most often far more complicated than thought at first sight. Something that demonstrates this growing complexity is the emergence of brand communities; people coming together and forming groups due to their admiration of a specific brand. Fahy and Jobber (2008) defines a 'Brand Community Read More

Coca-Cola has done it again! While Coke lagged behind at first in the social media world, its recent advertising campaigns have made up for its slow start. Innovative and interactive, Coke's recent ploys have targeted the Internet as the primary sight for gaining brand recognition and exposure. “Expedition 206” is Coke's most recent quest under it Read More

If you want to write a good and interesting post for your blog, no matter if it is a professional forum or just a personal blog about your life, you should always provide your audience something that they want to read about. A well written post should engage the reader to interact and reflect about the topic that is covered, and to do this you nee Read More

Web 2.0 ,with its range of different social media tools, offers great opportunities for companies to market and promote their brands, services, and events. However, sadly many organisations don't really know how to write interesting press releases that will attract customers to their brand. Often they deliver boring and traditional press releases Read More

Social media has developed into an invaluable marketing tool across industries for the promotion of products as well as customer networking. Allowing companies to become more attuned to customer concerns and needs, the various outlets for social media have revealed unprecedented marketing opportunities. Through proper utilisation of social media, Read More

Of those companies listed on Fortune1000's list, 75% of those actively online have conducted some form of Social Media Marketing. However, 50% of these ventures into cyberspace were unsuccessful. Brands who are constantly working towards improving themselves in the new world of Social Media Marketing will naturally suffer setbacks in the process. Read More

This week we're going to look more specifically at Facebook and how it fits in with HR and Recruitment strategies. It's pretty obvious why more and more recruiters are looking towards Facebook for talent acquisition; there's over 6.5 million Aussies on Facebook according to CheckFacebook.com (that's 39.27% of the online population); it's the 2nd m Read More

With a good strategy behind it social media marketing is extremely effective at targeting consumers and engaging them in a conversation not just about but with the brand. When used in combination with search engine optimisation (SEO) it can yield even better results. Social media marketing is being used by those in the SEO industry, because social Read More

What I think this presentation best says is that the idea of pushing out big broadcast messages intermitently throughout the year needs to be abolished and we need to move towards continuously engaging consumers 365 days in the year— and that social media is the perfect complement (when integrated in the right way) to all traditional advertising a Read More

With companies like Ernst & Young leading the charge on with over 30,000 fans on Facebook, more and more HR managers and recruiters are seeing the potential for social media to help them engage and connect with the right people, at a low cost. What many do not realise is that social media platforms can be used to help further reduce recruitment co Read More