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As a business, brand awareness is one of the most important endeavors that you could devote your time to. It is a result of brand awareness that your products are bought and that your services are fully used.

That is why the purpose of this article is to help your Hotel business learn Read More

With the amount of competition, there is in the hospitality industry, attracting customers to your Hotel is always going to be a tough task. No matter what you do to draw customers, there will always be another Hotel nearby doing something that is a bit different and, most of the time, a bit better Read More

For the modern business to be successful, it must have a strong online presence. In fact, it’s thanks to what you do online that you are able to improve your customer relations.

After all, marketing campaigns are primarily run online nowadays, people on large-scale use of Social Media Read More

The goal of most Hotels is to maximize occupancy of their beds and rental rates. This means their marketing efforts tend to focus on attracting people to stay at the Hotel, promoting rooms, the Hotel’s amenities or the general area. Yet your Hotel restaurant may be one of its biggest amenities, and Read More

In the past few years, there has been a huge increase in Hotel brands using influencers as part of their social media strategy. In this article, we’ll take a look at why it can work, how it can go wrong and steps to make it work for your Hotel.

What is influencer marketing for Hotels? Read More

Whatever it is, Hotel guests want it at the touch of a button.

A study by research firm YouGov that was commissioned by ALICE a Hotel operation platform tells us that guests’ preferred devices vary, but their core concern doesn’t – they want their Hotel at their fingertips.
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For those who love to travel, Airbnb has become a lifesaver. More listings are appearing each year, offering keen travelers the opportunity to stay in some beautiful accommodation that stands out against traditional hotels.

The company has seen over 150% growth since 2009, with more pe Read More

A passion for providing excellent hospitality in the form of running a Hotel can create some incredibly rewarding ventures. Opening Hotels and receiving glowing customer feedback in the process can make the strenuous process of renovating and starting up the business in the first place all worth it Read More

Without guests, your Hotel is nothing more than four walls, a few rooms, and a reception desk. To inject your business with some much-needed life and potentially turn it into a money-spinning venture, you need paying customers coming through your door’s day in, day out. This, then, means that you h Read More

Chances are your Hotel already employs email marketing. After all, it is one of the most cost-effective forms of digital marketing, and the use of email is still very much in vogue. In fact, it’s poised for even more growth, with some projecting that the total number of users worldwide will increas Read More