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The Hotel Industry is unique in that like a commercial product a hotel follows a definite life cycle. If a hotel owner does not keep this in mind, their facility can quickly become worn out and dated in comparison to their competition. To stay competitive, Owners must acknowledge that there will be Read More

General wellness has a holistic nature to it. By learning about our life aspects and how they contribute to our wellbeing, we get an opportunity to enhance our approach to life.

Past studies have played an integral role in helping us decide on the best course to follow where our health Read More

What do the Volkswagen Phaeton, Microsoft’s Zune media player, and Coors Rocky Mountain Sparkling Water have in common (aside from the fact that most people have never even heard of these products)? They were all good products that made one fatal error: poor marketing.

That’s right. In Read More

Confused about Social Selling? You have been told that you really should not use Social Media to sell online.

Social Selling sounds more like Social (without Selling). It doesn’t sound very sexy being the General Manager, Director of Marketing or Director of Sales that have to tell the Read More

No design skills? Or don’t know how to create beautiful Social Media Images for your Hotel?

No worries, Canva has a solution for your Hotel. I am fortunate that I have an awesome community that is not afraid of telling me when something is off with my content. And have over the years d Read More

Do your Hotel Owners ponder and keep asking what effective Content Marketing strategies is really all about?

I bet you the first things that pops up in their mind is Facebook, Instagram, Twitter, LinkedIn, YouTube and blogs. And I totally understand this mindset. Many marketers includi Read More

For many Hotels, content marketing is a big challenge with Social Media. Either it is not working, or they can’t figure it out, or simply traditional Hotel Marketing is just doing fine for them.

Content marketing is more than a virtual reality believing customers just show up and fix t Read More

Are you ready to unleash your Hotels potential by breaking down data silos to connect customers, products, people, and operations?

Microsoft Dynamics 365 is leading the way with new AI, mixed reality Hotel solutions. For many Hotels, this will be how we start retaining new customers an Read More

Do you as a Hotel Manager find yourself standing at the crossroads in your career, either questioning yourself or finding it difficult to make decisions?

Developing a Hotel leadership mindset has no relation to one’s career or job title. It has everything to do with the manner in which Read More

Do your Hotel innovate in a relevant context with new customer trends and wants?

Social Media Marketing today is all about value innovation. Today customers are looking for alternative solutions that transform an ordinary experience into an extraordinary experience.

The ke Read More