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Remember layaway programs? If you’re a Baby Boomer like me, you probably remember your parents paying for purchases like the family’s winter coats, a new dining room set or other major purchase “on layaway.” Here’s how it works: The customer essentially puts a product “on hold” with a retailer, the Read More

Using the home office tax deduction for your home business sounds like a no-brainer, right? But make sure you understand what is involved and if it’s worth it. Read More

A lot of small business owners may realize how important it is to have a website showcasing their products, services, or expertise. But many of them fail miserably when it comes to positioning their online presence. There is a lot of overspending, a lot of under-optimization, and a lot of confusion Read More

Nobody can deny the importance of LinkedIn anymore. With more than 175 million members in 200 countries and territories, the social network is the top site for business professionals. I have received several emails from readers of the blog asking if I could share some tips to help them leverage Lin Read More

In life if you embrace simplicity you will feel less stress, have more clarity on what is important etc. The same thing goes with marketing. One small change in your marketing efforts can make a big difference to the grow of your business. Read More

A company profile, interview or story in a top industry publication can be a GOLDEN opportunity for small businesses. Increasing media exposure and coverage within your target industry often translates into more business opportunities and more growth momentum. An active PR strategy should involve s Read More

One of the most important things you can do is make sure that you start organizing your home business tax information, if you haven’t already. Everything runs smoother when you organize your home business taxes throughout the year. Read More

How ANY business online can use local SEO for website traffic... even with no "local" offline presence. See why it's smart, and get how-to and first steps. Read More

Most Gmail users don't even realize that you can undo sending an email right after you send it. As a blogger, webmaster or an entrepreneur you tend to spend a lot of time on Gmail, but you would be surprised to learn the things you can do with Gmail to be an efficient marketer. Read More

Would you buy a product you cannot see that hasn’t got a name? Exactly. Still people believe they can succeed on social media by branding themselves that way. Read More