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Surveys are and should be a powerful way of getting feedback.  Properly used, they can provide great insight on where you are doing well and where you can Read More

Is marketing as we know it dead? Is product quality a promotional strategy in itself enabling organic and peer influenced brand endorsement? Read More

Google’s idea of Author Rank will encourage content creators a lot. If you’re a creator of awesome content, you can “claim” all of your content over the internet to be yours. Read More

The case for why you should hire an outsider for a manager position in small business - internal conflict, lack of fresh ideas, loss of talent. Read More

Statistics are fun!... Well, not really.

While we're better able to play around with numbers a lot better these days, data without context will always be meaningless - and potentially dangerous!

Read on to learn why understanding the context of data matters! Read More

If you've ever thought about adding video elements to your website, now is the time to move on it.

Why, because those businesses that do implement video on their website will capture the lion’s share of the marketplace for their particular specialty. Video is a huge influencer and it shapes opin Read More

Women need to take risks when building their businesses. I share a recent example of how I took a risk and encourage others to do the same. Read More

Many franchise chains are offering new incentives including slashed or even zero franchise fees if you sign up now. Is this a chance for would-be business owners to save on startup-costs -- or a sign of trouble in the franchise industry? Read More

Companies, like Starbucks, Netflix, American Airlines, and too many more to count, make decisions based on bottom line results, not how we feel about them. Starbucks and gang are not our friends. Read More

Creating an online content marketing plan means following a structured path. Will a detailed online content marketing plan work for your business? Read More