BizSugar.com › User › CindyKing › Voted

Do it yourself is great for deck and porches, not sure it works so well in court or training, what do you think? Read More

The great thing about owning a small business is that we can all learn from each other. In this interiew with Rebecca Derrington, founder of SourceBottle she shares her experiences with her new business, including marketing lessons learnt. Read More

Small business tips for motivating employees in this video by presenter Pat Goodwin include recognizing an employees worth. In fact, giving employees appreciation can be a huge part of motivating employees especially for small businesses that cannot be as competitive on salary. Most amazing are small businesses who fail to show appreciation to emp Read More

Much has been written about why customers buy. There are theories about timing, about making sure you're in front of the right prospects, about the role of trust... But not as much has been written about why customers don't buy. Read More

There is often a fine line between brilliant strategy and unethical business, it usually comes down to intent, character and the tactics used to achieve their goals. Read More

s a small business, you may dismiss the idea of having a privacy policy. However, with identity theft on the rise, affecting almost 10 million victims in 2008 (Javelin Strategy & Research: www.javelinstrategy.com), privacy has become highly relevant to both consumers and businesses. Read More

"I can get the same thing for only $13,000 and your price is $18,000." Hearing something like that from a prospect stops many salespeople right in their tracks. Having no better way to handle that statement, some settle for spewing sales babble such a Read More

Often in small business marketing, focus is on implementing marketing tactics to attract new customers to your business. Once they become customers, do you actively pursue activities that will expand on their relationship with your business? Before you select the marketing tactics it is best to ask yourself these questions: Read More

Sending out your newsletter and your direct marketing pieces is marketing. Putting your picture on the bench at the bus stop is marketing. Sending out letters of introduction in a target neighborhood is marketing. Dropping off refrigerator magnets with your phone number is marketing. But talking to a prospect at an open house is selling. Cold call Read More

Google CEO Eric Schmidt told us through his speech that the Chinese will dominate the web in the future. Not just the Chinese, but I think the whole of Asia is rising up in the booming days of social media. Read More