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In our human need to desire fulfilling all our senses, video blogging (or vlogging) seems the next natural step in the evolution of blogging. A vlog might sound like a fun idea to start up. When done well, it can be a useful tool, too. But there are a few important factors to consider before the cameras start rolling. Read More

Some of you may even feel that your commitment to being honest is what makes self-employment hard, especially when it comes to marketing and sales. It's certainly not difficult to find examples of dishonesty in business. But I wonder why we, who are clear that honesty is not optional, would choose to base our idea of business on behavior we reject Read More

Most motivational videos are trite or over the top. But not these, they're Read More

Earlier this week I gave a presentation on the intersection of SEO, online PR and social media to a great mix of people (mostly agencies) at a SEMPO Arizona event. The SEO/PR/Social topic is an interesting mix due to the convergence that's been happening over the past 2-3 years and of course, because it's the essence of what we've been doing at To Read More

I'm often talking about producing high quality, education based content as way to draw leads to know, like and trust you. So, for example, I always advise small business owners to create and populate a blog because I happen to think it's one of the easiest and most effective ways to both create and optimize content. Read More

Want to know more about how to start a small business Website? This video from NetworkSolutions.com gives you a starting point. Read More

So you've been developing these bad sales habits for 17 years...now what? Read More

Your home page may be beautiful but it's likely that as many as 1/2 of your site visitors never see it! To improve your sales online, optimize "beyond the homepage" to help customers more quickly find what they want. This short article offers 4 easy tips for improving your site's sales conversion by optimizing non-home page landing strateg Read More

Personalized communication is important these days. No one likes automated responses and canned communication, and we feel let down when we see those template replies. Your potential customers want to work with you. If you treat them like a number, you may lose sales. Read More

Sometimes in business we assume it's the big things that get us noticed. The “go big, or go home” mentality prevails and unless we have the capability to go big, we believe we are stuck with going home and not getting our business and brands out there. Read More