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A look at how different perspectives impact business basics in cross-cultural sales. And identifying different perspectives is one of the first skills international sales people develop. Read More

Amidst the sun, sand and waves of beaches we would visit in my childhood, it would appear: a single-engine Cessna towing an advertisement banner. In the blink of an eye, the impactful message reached tens-of-thousands of eyes! The great principles and lessons of this seaside, summertime icon are available to all with no need for a Cessna, jet-fuel or banner! Read More

Most sales people hate prospecting, but for all the wrong reasons. It is not the rejection as much as the lack of preparedness. Here we look at three key elements to succeed in prospecting. Read More

The openness to ideas, especially ideas that you disagree with and that make you uncomfortable, is one of the foundations of mastery. Judge these different perspectives on their effectiveness in a single situation, knowing that there is no right and wrong. Read More

Here at Kaleidico, we work with social media quite a bit. Not only do we help our clients understand it, embrace it, and succeed with it, but we also use it widely ourselves. So you can imagine our excitement as we sat with about 600 other people in the online live event that Google conducted to announce Buzz, their next iteration of social media networking. Read More

The art of closing sales is not the process of persuading people to make decisions, but the art of making decisions with which people agree. Read More

Salespeople don’t sell product or services; they sell outcomes. Successful salespeople manage these outcomes for their clients and their companies, ensuring that they achieve the results and the outcome that they sold. Read More

I don’t think Sales 2.0 is about sales at all. Think about how people on the web give everything away for FREE. That’s not selling! Sales 2.0 is all about marketing, branding, credibility, and positioning for the future.

So what does the future of sales look like? Let’s start by painting a picture of what’s happening with sales people today… Read More

Rupert Murdoch became the owner of his first newspaper, the Adelaide News, at the ripe old age of 22. Today he owns 170 newspapers, including the crown jewel, the Wall Street Journal. He explains why the Wall Street Journal's circulation has grown since September 2007 (a month after Murdoch bought it), while the other ten largest newspapers in the U.S. have shrunk. Why? The answer may surprise Read More

Do you offer your customer a long list of available services or offer your services across many industries? If you do then you may be missing out on a competitive advantage that lifts the marketing of your small business out of the masses. Being a specialist offers the following advantages: Read More