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CEOs of small companies can (and should) aspire to understand their customer’s level of satisfaction of his/her products and services. Follow this easy customer satisfaction guideline to get to the core of what your customers want. Read More

If I don’t see these 4 things on a company's site, I wonder about their credibility. It takes so little to garner trust ...and so little to cast doubt. Read More

I keep hearing about the marketing potential of Google Places, so I thought it best to look into what all the fuss is about. Google seems to be continually innovating and trying new avenues, and in line with their search engine, their foray into the “Google Places” product seems natural. Read More

If you're the CEO of a small company, what web site measurements or Key Performance Indicators (KPIs) should you be monitoring? Read More

As the income tax filing deadline for the year approaches small business owners and their accountants are starting to feel the pressure. Receipts need to located, invoices entered, bank statements reconciled. Accountants’ offices are littered with shoeboxes and accordion folders while tax return Read More

I can’t count the number of times I’ve seen marketers use acronyms as pseudo brand names. Resist! Read More

While incorporation has many benefits for small business owners, it does introduce additional complexities that are not faced by registered businesses. Unincorporated business owners are essentially taxed on their net business income, which allows for more time to devote to tax planning and how t Read More

While Twitter is cool and very unique, fundamentally, a 140-characters-at-a-time conversation will only take you so far. Enter LinkedIn. Read More

You put a lot effort into turning your dream clients into clients. Once you acquire them as clients, you must become an active participant in their buying cycle. Read More

The shock and awe of this update came from sites that have dominated the search results for years, but now Google says they are low quality content farms. There are a number of questions that the Farmer update begs. Read More