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The number of marketing tactics you can action today that take up your time versus money continues to grow. Are you getting the return you want or are you just eating up that precious thing called time? Here are a couple of things to consider.

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Good content is worthless if no one reads it. Good design can encourage someone to read a document they wouldn’t normally consider. A social media strategy can help turn your marketing expense into an asset for your company. Read More

Depending on the nature of your business operations, your small business that frequently interacts with foreign suppliers, service providers, customers or business connections may be slapped with a huge expenses bill if you are not careful. Here are 10 Tips to Run an International Business Cheaply. Read More

The Ultimate Battle of Man (and woman) vs Machine!

Which is more accurate when it comes to your Business writing?

Relying on Spell Checker to check the accuracy of your writing can have DETRIMENTAL results...

Better check it again after the machine does! Read More

Content is the key to a search spider’s heart. All YOU have to do is write it. But wait, don’t you also have a business to run? A job to do? And what if writing is just not your greatest talent? How are you going to keep the search engines happy and feed their insatiable appetite for new cont Read More

You might say friends or family or high profile industry people perhaps. This could be true. Do you know for certain? It is a mistake to think that those who influence you must have influence on your customers.Influencers can be important in the different stages of the buying process. Read More

Marketing globally? Content localization is not only about translating what you already have into another language. You need new stuff, too. Relevant, interesting, accurate, targeted localized content. Need ideas? Here are 8 ways to create customized content using local resources. Read More

Many people encounter writer’s block. It’s almost like a sickness. You sit at the computer to write but nothing happens. But unlike other sicknesses, you can’t take a few painkillers and make it go away.This article offers a prescription to your writing excuses. Read More

With all the marketing options and tools available today you would think marketing your brand would be pretty easy. This is not the case and in fact if anything with so many options it makes the whole thing a little overwhelming, not to mention time consuming. This is why the simpler marketing grea Read More

Don't blog for business. It's dangerous and a threat to your existence. You've been warned!

Higher tax-brackets. Full email inboxes. Less personal time. Missing Seinfeld reruns. With all of these negatives, what fool would even consider blogging for business? Read More