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Comparing the era of big brand, product-focused businesses to today's rise of the new entrepreneurial personal brand Read More

What comes first, the website design or the content? It's common for business to have their website designed and developed with no thought to content. This post addresses the problem of planning your website without a solid content strategy. Read More

The Japanese are very smart people, and customer service is just one aspect that they've figured out ahead of the rest of the world. Seeing business in their culture can be an eye-opening experience. Read More

There is so much talk about marketing, what works or what you should do that it can get a little overwhelming. The good news is that there are simple marketing lessons within your own families, friends and from those around you. Read More

A blog won’t help your business. Just like that StairMaster gathering dust in your basement won’t make you thin. Or a hammer won’t help you build those shelves if you don’t pick it up Read More

Are you aware of all the ways your audience's perspective differs from yours? People living in other parts of the world may experience and perceive your business, services, products, and website in some unexpected ways. How do you handle it Read More

Now why the hell would you want to learn about business, network, forge relationships and increase blog readership!

That would be f&@#ing crazy and a damn waste of time Read More

Keyword research is a funny thing. You can gain a lot of knowledge about what words people use when searching on the engines, but it tells very little about what a person wants when they search using a particular keyword or phrase. The intent behind the search is the missing component. But I don't know of any keyword tools that get far enough inside the searcher's heads to know what exactly the searcher's intent is Read More

Is it possible for a huge database of contacts or thousands of friends or followers to actually reduce your sales output? Yes!

This isn’t another rant on quality over quantity in lead generation. Or a diatribe on how critical lead management is to sales. It’s an important sales discussion about focus, discipline, and misplaced hope Read More

Recently a decision was made to sponsor a contest on BizSugar. The author of the original article with the most votes would declared the winner...

...And the winner, as decided by you, the discerning BizSugar public is.. Read More