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Today’s savvy marketers know that customers are turned off and tuned out from invasive push-marketing tactics, and they’re demanding more control over when and where they pay attention to branded content. I’m not suggesting you abandon all push-marketing activities; most companies will probably fin Read More

So, how do Batman and his utility belt apply to content marketing? Content Utility: the idea that you can step in with the right information, at the right time, in the right way to help your audience. Be your customers’ Superhero! How? Stay tuned... Read More

Content Marketing for Small Business is a replay of a free webinar designed to inform business owners how they can use their knowledge and expertise to gain more customers and revenue. Read More

Digital notebooks are among the coolest and most useful new tools for organizing research and information for your business, blog, studies, you name it. But which one is best? I've reviewed what I consider to be the top 2 contenders to help you get a feel for what might work best for you. Read More

You’ve heard the myths, right? Social media is a panacea for business owners, especially small business owners. Hop over to Twitter, find a few friends on Facebook and link your network with LinkedIn and, pretty soon, you can sit back and watch the cash roll in. All you have to do is set up a few p Read More

What do you say when asked “What is your key point of difference?"
Of course there can be many answers, but often you hear small business owners say it is due to customer service.The problem with this is that it is so generic. Instead find out the key words that your customer's use.

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American’s are known for their “time is money” ways and are often very superficial in their business relationships; compartmentalizing their personal and professional lives. In most of the rest of the world – people’s personal relationships are what drive their professional dealings. Understandin Read More

Bored in school, failing classes, at odds with peers? This child might be an entrepreneur, says Cameron Herold. At TEDxEdmonton, he makes the case for parenting and education that helps would-be entrepreneurs flourish -- as kids and as adults. Read More

You can follow what people say you should do. Or you can do what feels right for your business and relationships and open up opportunities. Read More

Don’t take a one-size-fits-all approach to your content marketing—especially as you start targeting foreign markets.Here are 6 things to change. Read More