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Market Trends and Knowledge of your market segment will help you be successful in your niche. This is part two in a study of knowing your market. Read More

Sales is a team sport. You succeed for and with a team, and bringing that team together early and often improves your odds of winning your dream client opportunity. Read More

It’s an obvious question. And if you’re looking for startup investors you’d better be able to answer it well, and quickly too. No wandering eyes. No doubt. If you’re doing a pitch, have a slide for it. And be specific. Read More

Making assumptions as part of your marketing decision process is part of doing business. Make the right assumption and take the right action makes sense. If not it can be like being involved in a guessing game and hoping one of them will correct. Here are a reminders and tips. Read More

A review of a Fiverr Gig... Anything that generates hundreds or thousands of links automatically cannot be particularly useful for a professional SEO campaign. With low expectations and high curiosity, I laid down my five bucks. Read More

If you offer benefits to employees at your small business, you should be pretty proud of yourself. Benefits aren’t cheap, and they’re a great way to attract and retain satisfied employees. But a new survey from insurance provider Aflac shows that business owners aren’t necessarily getting all the b Read More

But the final measurement isn’t taken until the end of the game. Why then so much focus on the scoreboard? Instead, you should be focused on playing the game well. Read More

Would you like to earn some extra money? Are you thinking about starting a business? Check out this Side Business series. It will help you go from zero to full-time. Read More

This article gives you 6 great ways to create compelling calls to action for your website to help you increase conversions. Read More

Disney takes pride in giving its theme park visitors memorable experience. Similar experience of two children during their visit to Disney World provides valuable lessons in customer service and employee management for all small business owners. Read More