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Yes, the title above is correct….and as the photo here shows, President Obama yesterday signed into law, the new US JoBS Act which among other things legalizes crowdfunding as a way for startups to receive funding for equity…and that’s a good thing, eh!

It will change the way startups do busines Read More

A content marketing strategy is essential for online marketing success today. People are online looking for information and if you aren’t publishing any content on behalf of your business, there is much less of a chance that you will be found and noticed in the competitive online space. A business Read More

Today’s version of the downtown shop is an online store--an example of the 21st Century cottage industry. Online stores are the way to go for “the little guy” Read More

Douglas R. Conant, the recently retired President and CEO of the Campbell Soup Company , writes at Harvard Business Review about four "guiding thoughts" to building an effective team. Read More

Yes, I know what you’re thinking. You are a small biz owner and you’ve heard that this “Twitter” online service is pretty much anything BUT business….and so why should you even consider adding this media outlet to your marketing mix?

So….with time being the major constraint in your world….why i Read More

A/B split testing is an incredibly versatile tool that may seem challenging at first, but is amazingly effective for distilling down how successful various changes you make actually are. Read More

It takes awhile to build up a business blog. You need to spend time developing it, brainstorming topics, writing great content, monitoring comments, etc. The work that goes into a blog never really ends as long as you want to keep your audience coming back for more. If you’ve taken the time to esta Read More

If you are thinking about hiring a social media expert to manage your social media marketing campaign, make sure you are working with the right kind of social media expert that is a good fit for your business. Here are five types of social media experts: Read More

It’s not too often that I’m surprised anymore, as at my age I’ve about seen and done most everything when it comes to business – both as a success and as a failure too, here in our wonderful Hamilton community.

But last evening at our Innovation Factory annual event – the Big DiF it’s called, I Read More

A scannable digest of all our posts about Sales Compensation. Topics include: pay for performance, new products, commission calculator, comp design & planning. Read More