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You must be honest with yourself. Glenn Broder, using questioning to clarity, will help you to move forward in a positive direction. Read More

How often have you entered a store: 1) And observed two clerks continue to chat instead of turning to smile at you? 2) To find that the order you called in the day before is not at the counter, ready for your quick pick-up and payment, because the clerk said she “got busy with other customers?” 3) And asked the clerk a question about a product and Read More

7 things people hate about your graphic design Read More

Selling services to large companies can often feel like you're “wading through treacle”. Progress is slow at best, and it often feels like you've taken one step forwards only to take two steps back. Often the challenge is not the company itself, or even their slow decision-making processes - it's the professional's lack of knowledge of how deci Read More

Maybe your fixed costs are not as fixed you think. With the recession continuing in full force, you may find that everyone — from the company that supplies your office with water to your neighborhood banker — is willing to renegotiate their existing arrangements with you to keep your business. Closely analyze every contract you have and look Read More

An in depth post on methods of coping with selling difficulties in the current economy. Read More

Which product is better is not determined by the salesperson. Read More

In the weeks since President Obama proposed rolling back federal income tax rates on the nation's top two marginal tax rates as part of his federal budget, the term "small business owner" has turned into a political football. Proponents of the budget proposal claim that less than 3% of small business owners have net household income above $ Read More

Despite a continued preference among small and medium-sized businesses (SMBs) for receiving marketing information via direct mail and in other traditional ways, major marketers to SMBs are cutting back on these tactics and switching to lower-cost, online marketing to save money. These efforts are at odds with what SMBs say they prefer. As a so Read More

I am always being asked about low cost and quick to implement marketing ideas by my business owner clients. And because we are in uncertain times, speed and cost certainly are mission-critical considerations. For this reason, I have compiled the following list for my readers. All of these ideas have been implemented by me or on behalf of my cli Read More