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Eight in 10 marketers cite email as the best-performing medium, ahead of search and display, according to Datran Media's second annual survey of 2,000 online marketing professionals conducted in December '07. Email ROI will hit $45.65 for every dollar spent in 2008, more than twice the ROI of other mediums including search and display, said Dat Read More

The slowing economy and the possibility that we're headed for a recession are worrisome subjects for small business owners, whose biggest concern is how to keep sales coming in when customers are becoming shy about spending. Read More

Rohit Bhargava shares some insights that he gleaned while attending the Consumer Electronics Show. He mentions important tips that I see people violating all of the time at trade shows. For example, keep your booth away from your competition instead of keeping them together. Normally, I'd disagree with the tip "Spend on the giveaways, not the bo Read More

Top Marketing and Business Books of 2007 by Marketing Prowess

Every December I start getting excited. Not for Santa Claus or Rudolf, not for a New Years Eve or Christmas caroling, but for John Moore's (Brand Autopsy fame) annual list of Marketing Book Awards. In the spirit of the Brand Autopsy list, we have created our own Marketing Prowess Top Read More

The authors of the bestseller "Made to Stick: Why Some Ideas Survive and Others Die" share ideas on the difference between weak resolutions and powerful, achievable goals, and how your mental and social environments can make the difference. Read More

If you think you know the best day or time to follow up on a Web-generated lead, you're probably wrong. Here's a peek at one marketer's results from a study on this issue. Read More

Many entrepreneurs believe a bunch of myths about entrepreneurship, so here are ten of the most common and the realities that bust them: Read More

There is nothing more important in starting a business than learning all you can about your potential market. Most entrepreneurs have an instinctive confidence in their product or service -- but without first-hand market research, it's only a hunch. The first step is to conduct a "SWOT" analysis: analyzing your business's strengths, weaknesses, Read More

About one-quarter of Americans have no Internet access, according to a wide-ranging report titled "Information Searches That Solve Problems: How People Use the Internet, Libraries and Government Agencies When They Need Help" by the Pew Internet & American Life Project and the Graduate School of Library and Information Science at the University o Read More

For men 18 and older, TV advertising is no longer the main influencer in purchasing decisions - just 22% say it is (down 8 points), compared with 24% who now cite advertising inserts as the most influential medium, according to the Customer Focus: Decade of Data report from Vertis Communications.

Overall, 27% of total adults survey said they t Read More