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When starting a new business, advertisement is very important. Here are some ideas for advertising including internet advertising and ways to get free advertising. Read More

Want more revenue? Well, harness the power of brand focus, clarity, simplicity, and utility by benchmarking yourself to Tiffany & Co. so you can gauge your offering’s sales & marketing strength and how to improve it. Read this article to understand how. Read More

How would you describe culture in one word? Here are some great definitions of culture taken from Cross-Cultural Twitter Interviews of cross-cultural and international people on Twitter Read More

Former personal finance columnist Tiare Rath provides an extensive look here at some of the ways small businesses can reduce their health care costs. Some of these decisions might be hard ones and it is up to you to make up your mind what is necessary to address the issue in your business. See the full article in the small business information section at About.com. Read More

Whether you are in the business of making money, running governments, or organizing communities - teamwork is essential. It is the basis of engagement, innovation and success. Business.gov's Caron Beesley provides 10 tips from the experts on how to build your business into an efficient and effective team effort. Read More

The ability to sell requires a strong ability to diagnose the client’s problems and challenges. By diagnosing their problems and challenges, and by developing a full understanding of their root causes, the professional salesperson can build a solution that perfectly matches the client’s needs, improving their performance and providing them with the outcome they desire. Read More

I recently had a reader send me some great questions regarding my strategies for leaving effective voice mails, dealing with unresponsive prospects, and working with gatekeepers. I wasn’t sure if any of our other readers were dealing with these challenges (SMILE)… but I decided to “chance it” and share the Q&A with you! Read More

Email marketing is extremely effective when done correctly. Here's five tips from Chief Evangelist of Blank Label, Danny Wong, on how to optimize your next email marketing campaign. Read More

Local search is only one sliver of the search marketing game, but it is an increasingly important one, and one that is changing rapidly. These days people are going to the web to find local businesses, sometimes more than even the phone book. Having a presence in local search is imperative for any small business, but just as imperative is being able to compete for visibility.
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In the age of social media, you can use Wikipedia -- the world's online encyclopedia –- as a marketing tool. Small businesses are find that getting a listing in Wikipedia can help validate their existence and more. If you want your organization to be listed in Wikipedia, Walsh and others who’ve succeeded recommend the following steps. Read More