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Customer retention, happiness and loyalty make strong business (and steady income) no matter your industry, but what happens when customers change their mind and make an exit? Read More

Your intellectual property sets your company apart from its competitors. Your name, logo, website, marketing materials, and business strategy are therefore amongst your valuable most assets. But are they protected from social media legal risks? Read More

Mathew Sweezey, Principal of Marketing Insights at Salesforce, joins Content Pros to discuss predictive marketing insights: how to lead consumers down your funnel and adjust best practices while staying current in the changing landscape of marketing technology. Read More

Do you think B2B companies just aren't as outwardly exciting as B2Cs? Here are some brands setting the hottest B2B marketing trends, out to prove you wrong. Read More

Most entrepreneurs are so convinced that they are the disruptive element, they fail to anticipate that unknown facts or events can and will occur to disrupt their own well-laid plans. While it’s true that there is no way of know specifically what might happen, you need to anticipate the worst, and Read More

Lead generation is any company’s lifeblood, and coming up with a strategy to increase and sustain leads is important. In helping you generate new lead ideas, here are strategies to fill in the lead gaps for 2016. Read More

This is a guest post from professional blogger Zac Johnson.

With over 300 million blogs in the world today and over 3 billion people online… trying to run a successful site of your own with no outside tools or resources is quite a feat. This is where software and automation comes into play. Read More

Everyone wants their lives to be better, in the sense of enjoying better results. So what is it that determines the quality of results? Read More

They say the money is in the list, so you build an email list. And all seems well until you find that your open-rates are slipping. In this post you'll learn how to give your open-rates a huge boost. Read More

In this branding case study, we see how David Ogilvy positioned Saab as a winter car so successfully the theme continued for over 60 years. Read More