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You know the power of social media. But can you use it wisely? Dishonesty, deception, unethical behavior and tactics. The dark side are they. Once you start down the dark path, forever will it dominate your destiny. Enter the most unlikely character to teach us the importance of using the social media correctly for PR and marketing. Listen, young Jedi, and learn... Read More

Business-blogging is the best way to market a business! But what about "burnout?" What about writer's-block?

It's time to put the FUN back in it! Here are some biz-blogging and marketing lessons from "The Dead! Read More

Claims made in your marketing communication are important. However if there is not any substance behind the claim then it can damage your brand’s reputation and affect your customer relationships to say the least. Before you make claims especially the marketing claim of being Number 1, ask yourself these questions Read More

Why is it worth your time and effort to look at other people’s submissions? Well, for the same reason that you take the time to speak with people at networking meetings - because the value to you of participating depends on the relationships you build with other members Read More

Didn't land the job, contract or project?

Here's a GREAT questionnaire I developed to find out why! It allows you to obtain feedback, improve your business marketing and get your foot through the proverbial door! Give it a try Read More

Raising venture capital may not be something every small business owner or entrepreneur would consider. But for those who need financing for their next venture, this article from the Wall Street Journal can serve as a partial check list to prepare for the process of seeking VC investment. Not surprisingly, perhaps, is the need to target the right VC to approach with your idea Read More

The smart retailer recognises that women are not a niche. They recognise that women are the long run.

Reaching women consumers is not a trend. It’s the lucrative future, for anyone who grabs it. Slightly tweaked male-oriented products or marketing efforts will no longer do. Read More

On the heels of Yoni's post on marketing and advertising blunders, I found this UNBELIEVEABLE item. It's almost too CRAZY to believe!

Let's call it "How to Do Irrepairable P.R. Damage to Your Company With Assinine and Idiotic Marketing Decisions! Read More

A slideshow for your viewing pleasure: some of the funniest, freakiest, most bizarre and most offensive advertisements in business history Read More

Just like produce at your favorite supermarket or farmer’s market, content and information introducing you and your expertise to members of your social media community, whether BizSugar or any other, must be tantalizing enough to make visitors want to return again and again and of sufficient quality to inspire trust on the part of potential clients and customers about the quality you offer.
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