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If you have been overwhelmed by all the social media marketing hoo-ha that is happening all over the business world, this is a must read article for you. In this article, small business marketing expert, John Jantsch shares 7 simple truths of social media marketing. Read More

Twitter Business Reasons: Here are 15 comprehensive reasons for a business to utilize Twitter. The list was compiled after reading Twitterville, by Shel Israel. Read More

An important part of small business marketing is estimating the size of your target market. Here are tips to help you. Read More

Relationship-Based Marketing for Small Businesses. Small businesses often have the challenge of growing customers without advertising dollars. Relationship-Based Marketing can be a cost-effective way to grow business. The old saying, “’Word of mouth is the best form of advertising,” is true now more than ever. Below is a four-step process: Read More

We here at UnderstandingMarketing.com hate to pile on to all the talk surrounding Tiger Woods and his “accident” that occurred during the Thanksgiving holiday. But since it could potentially be small business PR help and a case study that entrepreneurs can learn from, we’ll have no choice but to join in on the discussion. Read More

An incredible list of 52 small business tips from Canada Small Business at About.com including an index of links to small business articles covering everything from "basic e-mail management" to "phone answering tips to win business" and everything else in between. The index represents a great cross section of tips large and small in an effort to make your small business better. Each link within t Read More

This video from FastBusinessProfits.com looks at "the power of free" in small business marketing strategies. Basically, this is the idea that giving something of value away helps with the marketing process. Though I think the first example given of using free bread, cookies and other pastries to market a bakery is nothing short of brilliant, I think this strategy works best when the thing being g Read More

Suggested reading. Read More

Coaching is one of those words that tends to lace everyday language at work but I wonder how many people who are supposed to be doing it actually know what it means or what it takes to be a good coach? Read More

Are you thinking about downsizing your sales force. How can you lead your sales organization through this transition? Read More