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Your role in sales is to make all things unequal. This means shifting the competition from price to cost. Read More

Free Guerrilla Social Media Marketing Video Training based upon the book by Jay Conrad Levinson and Shane Gibson. This post is about Guerrilla Social Media Marketing Secrets: Commitment, Consistent and Implement. Read More

If you would not have your salespeople sell price, if it isn’t a competitive strategy that you have chosen, then you must not reward selling on price. Read More

Sometime you have to dramatically change the course of a meeting in order to move it forward. By asking tough, direct questions, you accelerate things, good or bad, at least you are not wasting time. Read More

Winning deals is about the relationships you have developed, not your solutions. Your success in sales is measured by how well you help others. Read More

The annual planning process is the time of year when pharmaceutical sales executives are asked to justify the cost of their sales force. In light of lost revenue with products going off patent, changes in formulary coverage, and evolving decision makers, sales executives are tasked with difficult d Read More

In a hole? You can only find your way out of the hole when you drop all of the old beliefs that helped you dig the hole in the first place Read More

Here are some the topics we cover:

_ Top Ten Attributes of a Guerrilla Social Media Marketer
_ Guerrilla Social Media Tool # 101 – http://www.backtweets.com (not taking new applications?)
_ Guerrilla Social Media #102 – http://www.twello.com – indexes twitter accounts
_ The Power of Listening Read More

Guerrilla Social Media Marketing – Part 2: In this segment Shane Gibson talks a little bit more about his own use of Social media, spurred on by web expert Stephen Jagger and business expert Mike Dejardins. Shane also share’s how social media can help and hinder branding as discovered by Build Dire Read More

While the tools and resources for sales teams continue to improve, results are not keeping pace. There needs to be a greater focus on coaching with the tools, rather than just using the tools. Read More