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Bucking the perception that environmentalism is a youth movement, a new survey finds that male and female consumers over age 55 are the most prolific users of green products in the United States. Read More

Here's an outdoor campaign that broke all the rules in all of the right ways. Read More

This story discusses the benefits of business cooperation. Your business competitor does not have to be your enemy. You can exchange clients, referrals, IP, and assistance during busy periods. Grow your business with your competitor. Even the CEO of COKE and Pepsi play golf together. Read More

A great check list that is easier to read probably than it is to implement. But a wonderful reminder list. Read More

Potential clients will ask a lot of questions before they hire you. They will want to know about your experience and qualifications, when they can expect the project to be completed and, of course, the price. But there are two pieces of information you should never reveal, no matter how many times they ask, or how many ways they ask. Read More

William C. Dunkelberg, chief economist for the National Federation of Independent Business, the nation's leading small business organization, issues a statement on this week's federal minimum wage increase. Read More

NFIB released information on how small businesses are coping during the beginning of a possible recession. Many are postponing or canceling planned investment or reinvestment, advertising more, spending more time at their businesses and some are more likely to keep close tabs on cash flow and inventory status. Read More

Our value propositions need to be communicated with a clearer, simpler, message than that used with seat belts. Read More

It's known as Software as a Service (SaaS), or the idea that you can get your software delivered conveniently, and at a low price, via the Web. Unlike buying software the old-fashioned way, by paying a big licensing fee up front, you pay for SaaS—also referred to as on-demand software—in pieces, spread out over time. But as with most IT innov Read More

Google recently enhanced their keyword suggestion tool and added search volume and some measure of competitiveness. The reason the PPC engines offer tools like this is to help people get better at bidding on search terms and offer suggestions for more terms to bid on. Serious PPC folks use this tool to help determine bid amounts and bid on thousan Read More