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Unfortunately too many people take the development of a business plan lightly and simply do not create a document that will get results. Over the years, we have reviewed and written numerous business plans and have worked closely with funding sources. Read More

Starting your own business during a recession may sound risky. This is not the case if you invest your time and money in recession proof businesses. The articles lists some recession proof businesses for those aspiring to start their own business. Read More

Need some quick hints and tips about how to make performance management work? In about 400 words? Here's a list of ten tips, albeit basic ones, to help managers and supervisors with the process. Read More

Video offers a more personal strategy for prospective clients to feel familiar with you. It also helps your website get a better search engine ranking. Read More

With a clearly differentiated communications and small business branding strategy in place, time and money are saved and the business, any size business, stands a far better chance of creating a niche and establishing clear preference among a certain group of customers. Read More

The sixth in a series ten posts on sales effectiveness describing the 10 essential attributes B2B sales reps must possess in order to succeed and the 10 opposing ideas that are also essential to success. This post focuses on the dichotomy of a desire to ear commissions vs. the desire to ensure the customer’s success. Read More

This article from Inc Technology looks at how to monitor small business competitors online. The article covers six tools available for monitoring other small businesses online and keeping an eye on what others are doing in your market. Not that anyone these days is particularly hiding what they are up to on the World Wide Web. Still, it can be a great idea to keep up on what other businesses like Read More

The growth of the web 2.0 and social media sites like Facebook and Twitter gives every professional sport team the opportunity to create a social network for their fans, which was impossible just a couple of years ago. The relation between social media and sports are getting larger and larger and social media sites are becoming very popular amongst the sport enthusiasts. Many software companies a Read More

The key questions to ask when hiring a social media consultant for your business, brand or self. Read More

Online video will focus on function rather than viral. I like this because we should be developing videos that offer great content. Too often entrepreneurs try to hit a home run every time they launch a video. When they do this they forget the essence of why a video is great in the first place. Don’t put the cart before the horse, build great content with your video and the rest will take care of Read More