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If you're using Twitter (Twitter) for business as a way to promote your brand, products or services, it's even more important that you write retweetable tweets. Here are five simple ways to make your 140-character pronouncements highly retweetable. Read More

Marketing to consumers with one broad brushstroke may still make sense for major brands, but for a niche business, the best way to a customer's heart is through a more targeted approach. Here are five niche marketing tips for reaching a select market segment affordably. Read More

Do you have the right people on the bus? And who's driving the bus? Few things are more important to the success of a business than having the right people — both the leaders and the followers. Too many times, these people are like “riders on a bus” who get on randomly — or as a matter of convenience. Read More

Just because you are using your own money to start a business doesn't mean you have all the right to do what you want to bootstrap your business. As your own money is at stake, you must seek advice first to some bootstrappers on how to wisely start a business using your own fund. Read More

Imagine you own a successful business but become stranded on a deserted island. The only communication you receive about your business comes once a week on a sheet of paper in a bottle (yes, a message in a bottle). What information would you need and want on that paper? Read More

I'm introduced to new Web sites every day. A friend will send me an article to read or someone will post an interesting link on Twitter and I'll click through. And after I'm done reading the information I was sent there for, my next click is on the About page. Your About page serves many purposes. It gives visitors important information about you, Read More

Do you know what your fans, detractors, customers and prospects say about you online? A. you should; B. that comment can go global in a heartbeat; C. now you can. Most of these ways are free. Read More

Stuck in an unproductive cycle? Here are 16 ways to get the cerebral juices flowing again. Read More

A divided organization, like a divided country, cannot stand. An united organization is the key to a coherent, consistent, delivery of your brand promise. So, here's three steps to create that united organization. Read More

The first tip says it all "1. Twitter is a viable business communication channel, end of story." And this post is the beginning of your story using twitter as a viable business communication and the best way to do it. Read More