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How many leads do you generate every month with social media? If you’re not getting enough leads, today is your lucky day. After reading this article, you'll have 10 ideas .. Read More

There is a lot written about targeting customers who have a need. That is correct, however when marketing your products or services this can lead you in the wrong direction. You need to work out the difference between those customers having a need and those that actually have a desire to take action Read More

Research can reveal both good and bad news: use it to confirm your hopes and expectations for a new market - but also to reveal any problems that may lie ahead Read More

Mr. Customer, the net present value of the investment I’m suggesting is $377,000.

That’s the translation of “Many companies like yours have found tremendous value is this service of ours” into the Universal Language of Business. Just a tad more compelling, wouldn’t you agree Read More

As workers, are there benefits to procrastination? Can something good come from putting things off?

There is a certain personality type that WAITS for inspiration to strike and THRIVES under pressure! Are you one Read More

There are keyword tools where you can see how many people are searching for a specific type of keyword in a given month or in a daily basis. When someone type Read More

Together they were responsible for the deaths of an estimated 120 MILLION PEOPLE!

Yet Hitler, Mussolini and Mao are spokespeople and marketing figures...What the F%$# Read More

Successful selling requires sales behaviors that yield the desired results.Sales behaviors are determined by both knowledge and self-talk. Once knowledge is present, the salesperson's self-talk can either lift a salesperson to a new level of sales achievement or can act as a limiter on career and income growth. Read More

Darren Rowse from ProBlogger challenged his readers to take the 7 Link Challenge - a blog post describing our own efforts in 7 predefined categories. It turned out to be a great exercise in reflection and had me thinking about my own blog in ways I hadn't before. Have you taken the 7 Link Challenge Read More

Stocks which are positively correlated (i.e. stock prices move in the same direction) do not give you the same diversification benefits e.g. AIB & Bank of Ireland. If you invest your money into banking stocks it is likely that they will go down and up together depending on market conditions Read More