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Two days ago, Bizsugar led me to a really good post- "How to Find Thousands More Prospects for Your Business" and a couple of questions. What happens to the 95% of your visitors that don't convert? How can figuring it out help us develop a mature online marketing strategy Read More

Stop posting and running! Stop being part of an elite little clique! Get involved and be part of the community.

The Return on Investment will be speedy, incredible and well-worth your while Read More

Rarely are marketing programs or campaigns perfect. Things always go wrong although the customers may not be aware of it especially as you present a picture of all being well. Having experienced this as a marketer and customer the problem often stems back to the planning and checking the details. Taking a little time upfront can save you lots of problems especially with customer relationships Read More

Do you ever find yourself explaining something to someone and when you’ve finished speaking they look at you as if you’d just rattled off something in fluent Japanese? So, you start over.. Read More

Your opportunities have a relatively short shelf life. You have to focus your efforts on moving your deal from target to close before that shelf life expires. Pay attention to these three big ideas to keep on track Read More

The answer might seem "Yes!" There seems to be a finite limit to the subjects we have to work with...

Find out how Elizabethan-Era English poofy dresses and Bob's Big Boy can help!

A serious, whacky and irreverant look at the question: "Are Business-Bloggers Running Out of Things to Blog About?" Read More

Your business card is often your first impression, so you better make sure that it looks good and impresses the recipient. Here are 6 tips to help you make your business card have a great first impression Read More

Like most small business owners, I have a long list of things I want to do. Recently, I've been plowing through my "to do" list and have had a few light bulb moments along the way. Read this post to discover 3 of my most effective marketing activities Read More

Had a lunch meeting with a sales exec this past Friday, a prospective client. A colleague brought us together and it was the first time I’d had contact with the man. Ever leave a meeting and have this feeling that the other person was somehow different/unique/better in some way, but couldn’t quite put your finger on why? That’s the feeling I’ve had all weekend and it finally hit me why I felt that way Read More

I promised Susan Oakes a couple of days ago to post this article from a blogger I always enjoy reading, Sonia Simone of Copyblogger, in response to Susan's post "Your Customers Have The Need But Do They Have The Desire?" Check it out on her blog, M4B Marketing, or here at BizSugar posted about four days ago. In the post, in turn a response to another post from Stoney deGeyter of Search Engine Guide, Susan argues that "You need to work out the difference between those customers having a need and those that actually have a desire to take action." Susan is definitely right as far as she goes, but Sonia takes it one step further. Those customers with a "desire to take action" may just be the tip of the iceberg!
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