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Marketers today are caught up in a jumble of buzzwords that mean very little. It's a confusing time, but to get the marketing right, you need to start thinking about relationships first. "It's not about selling something anymore; that might be the end result, but to get there, you need to work on the relationship." Read More

International selling is harder than selling to clients in your own country. Here are 12 reasons why international salespeople have a more difficult task selling to different cultures. Read More

International business blogs are great hubs for businesses to connect with their international audience if you use the right blog promotion tactics. Here is what I do to successfully promote my business abroad. Read More

How businesses can avoid wasting time on social media by setting social media objectives and the right social media marketing strategy. Read More

The USA is the great melting pot of people from many cultures — and it is that melting pot factor that helps drive the innovation taking place today. In my earlier post, Five Reasons Why America Is A Great Place to Run a Business, I listed one of the success factors as follows: Read More

Well, we might have known the debate over small business social media use wouldn't end quickly. In a recent post on your online column "The Social", Caroline McCarthy again questions whether small businesses that use social media are less than objective about its value. Needless to say, so are those peddling social media services. And that's O Read More

When thinking about the technology tools you need to launch, measure, and optimize your social media marketing and online customer engagement programs, it helps to organize your efforts into categories. There are hundreds of tools out there, but here are some of the more popular and effective ones that can be put to work for you. Read More

The vision people have of your company needs to be coherent. An international sales person can concentrate so much on building his personal relationship across cultures, that he loses the global picture his international client has of his company. International clients notice the confidence the international sales person has in his own company. Read More

A wise man learns from his own mistakes, a wiser man learns from the mistakes of others. Here are 101 ways to make yourself a wiser small business owner. From the OPEN Forum Read More

Guy Kawasaki recently interviewed Mike Moritz of Sequoia Capital and Paul Graham of YCombinator. Mike Moritz is probably the most successful venture capitalist of the last twenty years since he invested in Google, Zappos, Yahoo, and PayPal. He picked up these twelve lessons from the interview. Read More