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Want to avoid the title of 'worst boss ever'? The following is what not to do as a small business owner to ensure you keep the employees you value. Read More

Time management, as a concept, is bankrupt. Let’s canvass some of the reasons for this, shall we?: Read More

People with careers in sales often sell themselves short by not getting all they can out of their potential and abilities. It’s easy to get frustrated, but there are four task combinations that must be combined to build a successful life and career: motivation/need, belief/confidence, destination/g Read More

Text message marketing has exploded into one of the more popular ways to stoke consumer engagement. How can you leverage it? Read More

When people see, hear or experience your brand, what is their response? Powerful branding is a strategic way to trigger a desired response from consumers. Read More

SEO (i.e., search engine optimization) tactics shouldn’t eat up your marketing budget.

When most people think about SEO, they think about a long-term, expensive strategy that takes up their precious time and drains their business bank account. While SEO should be viewed as an investment, and not Read More

Probably thousands of books offer business, leadership or startup advice, but we've narrowed it down to just 14. Entrepreneurs and all those fascinated by startups should find the time to read these titles this year during their travels: Read More

Perhaps you’ve come across the term “bounce rate”, perhaps you haven’t. If you’ve been in the blogosphere long enough, you’ll know what it is and how it affects your blog. Google defines a bounce as a single page visitor, in other words a visitor has landed on a page on your site... Read more Read More

The Direct Marketing Association (DMA) released their annual Statistical Fact Book this month, which includes info on the latest benchmarks, marketing trends and consumer behavior. DMA is sponsoring a webinar on April 23 with top marketing professionals discussing the book’s most interesting stats. Read More

It's easier to come across the newcomer with dollar signs in his hand as opposed to the sensible business owner. Why people think an opportunity can provide passive income is beyond me. Nothing that works online is passive - everything takes work! Read More