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Sometimes you have to look past your own test paper and see what everybody else is writing, not to copy exactly what you see but just to know what’s going on out there. In a fiercely cutthroat world like B2B Marketing, competition will either make you or break you. Yes, everyone competes, but c Read More

It’s a tough market to raise your prices. Customers are extremely cost conscious and market savvy. Why should they pay more? Instead you need to reframe the problem into a yield optimization problem. Read More

Here’s the 2nd part of the post where I talk about how I got productive and wrote an ebook fast in 4 days. Read More

We are entering the Twilight Zone of imagination morphing from virtual reality (replacing the real world with a simulated one) to Augmented Reality. Read More

During a discussion with a leadership coaching client recently she asked if it was possible to improve the sales leadership skills of her sales manager. It was an interesting question to come from the owner, but I knew from our diagnostic review that she had a concern on her sales process. Read More

You already know infographics work, the question is, how can you create one that will be popular. If you are like me you probably don’t have a design bone in your body, but don’t worry that shouldn’t stop you. Read More

Several years ago I was fortunate enough to work at Microsoft and take part in a fun usability study. We had two rooms, a one-way mirror, and a simple theory.. Read More

It’s a new year, which means it’s time to either get started on that project you’ve been balking at or crack down on a current project you’ve been Read More

If you are unsatisfied with the status quo, think about how you spend your time, because where you spend it will ultimately determine where you’ll end up. Read More

A
manager must have the ability to communicate effectively. Communication is an
essential medium for conveying messages and instructions to employees.
Communication is two ways; from the management to employees and from the
employees to management. Communication channels must be seamless to avo Read More