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For freelancers in particular, HTML email coding is in great demand with respect to their clients because of the profitable result that it yields as a marketing technique. This post has some common HTML email mistakes to avoid. Read More

Is your small business making a major mistake with your retirement plan—one that could have huge repercussions for not only your business, but also the U.S. economy? If your immediate answer is, “What retirement plan?” then you’re certainly not alone, but you might be part of the problem, says a su Read More

Brand image… that unique mental space that a company occupies in the consumer’s mind. What role do your logo and corporate stationery print assets play and are they essential in reflecting brand image? Read More

Benefit From The "TECHNIQUES OF THE PROS" How To Successfully Market Your Book, Magazine or Widget With Shock Value Headlines. Read More

In spite of the raging popularity of social media, here are at least six lazy things companies do on social media that could all make it to the losers’ hall of fame... Read More

The traditional approach of building a list is to offer some sort of free gift as a bribe to get the email addresses of your visitors, the gift is targeted to the audience that you want to sell to. The easiest type of gift to create is a PDF report, some may argue, but the process of creating a rep Read More

What is the purpose of your company website? If you can’t answer that question clearly, there’s a good chance you’re squandering your best online asset. Read More

If you consider what most bookkeepers put up with, you would wonder why they do it for a living. It’s not exactly a walk in the park, as some would believe. In a lot of cases, you have to go looking for the information before you can begin doing something with it. The business owner doesn’t get Read More

These are suggestions and guidelines for those of you want to expand your reach, create valuable connections, and perhaps even establish yourself as an authority in your field. Read More

Many business owners find themselves in the position of having to hire a communications firm, but have no idea how to choose the right one. Here are five tips from Gini Dietrich. Read More