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Managing business is no different than fighting a war. In these tough economic conditions, this war is much more difficult to fight and win. Winners will only win if they have the right set of tools, but wisdom is better than tools. Having said that wisdom plus tool is the combination of what busin Read More

In my experience working with entrepreneurs, once they feel they have a winning formula for their business, they are often hesitant to change or update it. They forget that adapting their company and themselves as their customers evolve is the key to long-term survival. Think of Blockbuster and Toy Read More

Growing your email list is important in email marketing. This article highlights how engaging brand advocates can help grow email lists for email marketing... Read More

Social listening means monitoring feeds and platforms for references to your brand, products, competitors, and related keywords, and then taking the extra step to analyze and comprehend what’s being said, who’s saying it, and why, so that you can take action based on that information. That might me Read More

No one wants their product’s packaging posted online as a joke or horror story. Perhaps the packaging failed, allowing the product to be damaged in transit. The labels might be considered misleading, or the amount of packaging is criticized as wasteful. Read More

The one test challenge every business experience is getting exposure to the right customers. The right consumers are the individuals most likely to be interested in your product and, therefore, buy it. Marketing revolves around identifying the ideal consumer and getting their attention. Read More

Pretty much every business will have to apologize for something at some point. However, many companies don’t do this effectively.
Mastering the art of the apology can help you keep customers’ business, secure future business, and improve customer loyalty, and avoid negative buzz that could harm yo Read More

Find Out How Much Actual Traffic Your Website Gets With These Stunning Tools

The best tools to monitor not only your website traffic, but how much traffic your competitors websites get, are essential when running and optimizing your website marketing strategies – get them here! Read More

Branding is more than logos, colours, and taglines.
But most importantly, branding is not only for the big corps.

Here’s everything you need to know about small business branding! Read More

Wild unicorn growth may be magical and rare, but research shows a few common characteristics among those highly successful SMBs. Let’s look at three. Read More