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A well-crafted search engine optimisation (SEO) campaign in your native language will help boost web traffic and generally increase your online visibility. However, for any brand looking to expand their business into the global marketplace, or if a high proportion of your current web traffic comes Read More

Way back in 1980, The Buggles famously sang that “Video Killed the Radio Star.” It would not be the last decisive victory for this plucky media format. Read More

Art helps with mental health. That’s why entrepreneurs are starting to embrace art as a way to cope with the mounting pressure and stress they’re exposed to on daily basis. For this reason alone, art remains a lucrative business idea. Read More

In one of my previous posts, I wrote about the superpowers of product marketing managers by drawing some inspiration from the popular Netflix series Stranger Things. This time around, I’m going to use the 2003 romantic comedy, How to Lose a Guy in 10 Days. Read More

One of the best ways to increase clicks and conversion is to optimize your Call-to-action (CTA) button. Optimizing your CTA buttons will not only increase click-through-rates but will also improve website engagement, email subscription, and sales.
This article shows you how to optimize your CTA bu Read More

Are your readers doing what you want them to do? Are they signing up for your email newsletter, registering for your membership site, or downloading your ebook? Read More

Every business needs a blog. And if done rightly, your blog can be your business. Whether it is a business, social campaign or personal project, blogging is the most essential and the most useful aspect of digital marketing. And like any marketing strategy, the aim is to reach the widest audience p Read More

Protecting intellectual property takes more than just filing a patent for your idea. Use these tips to ensure you can protect your innovation and benefit from it. Read More

Successful startups seem to follow similar paths to greatness, and unfortunately all too often that path leads them back down the hill much faster than they went up. Big company powerhouses, like IBM and Xerox, took fifty years to make the cycle, but new companies today, in the age of the Internet, Read More

Geofencing is a location-based service where you can target your audience based on their location providing you great opportunity to market your services. Read More