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Staying connected is essential for the way people work. Whether it is through voice, video, or text, workers use different platforms to make these connections. And according to the 2019 State of the Digital Workplace Report from Igloo, coworkers are connecting on Facebook more frequently than on ot Read More

Ask any entrepreneur who has achieved any measure of success if they have encountered business-related adversity during their journey, and the answer will always be yes.

There is no success without encountering hardship. Every business has its ups and downs, and as entrepreneurs, we need to real Read More

Learn from over 30 marketing experts with decades of experience their recommendations on the crucial mistakes too many businesses are making on social media. Read More

Utilizing the AIDA model can help your small business target customers and convince them to take action in the form of a sale. By following the four unique phases of this technique, you can follow consumers as they move through their buying process in order to target them effectively during each st Read More

Do you know the importance of using PPC Ads to monetize? 6 compelling reasons you should start using PPC Ads immediately. Read More

Have you noticed that more companies beg you to participate in their business today? It started with an email survey on your last stay at their hotel, but now includes requests for online product reviews, to social media input on the design of future products. They do it because engaged customers b Read More

If you need to fix content that is no longer accurate, it’s time for an update. If you want to take your content to the next level, it’s time for an upgrade.

Update or upgrade, it’s always a good time for a fresh coat of paint on your website content. Read More

We’re living in the era of the customer, there’s no doubt about it. Digital transformation, intense market competition, the ubiquity of (ever-changing) technologies, the proliferation of products and services, and, of course, the internet and mobile technology are all dictating the way businesses a Read More

Every startup wants to be a predictable success, yet so few ever achieve this enviable position. In reality, getting there is not a random walk, and requires an understanding of the stages that every business must navigate and the organizational characteristics necessary at each stage. Read More

How do you make customers trust your brand? If brand trust is important to your business, then this article is for you because it offers the most effective ways to make customers trust your brand Read More