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Managers get things done by operating in two directions: inward towards his/her unit or team, and outward, toward the rest of the organization and beyond. - Great thoughts presented by Ian Cook.
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Over the years, a growing divide and disconnect has been felt between the sales and marketing functions in many organisations. Neither has taken the time to fully understand the needs and requirements of the other, resulting at best in a breakdown of communication and at worse a complete disregard Read More

The notion of 'single customer view' (SCV) has been at the forefront of financial institutions' minds as the deadline to comply with the Financial Services Authority's (FSA) Financial Services Compensation Scheme (FSCS) approaches. Read More

I know clients have to choose an agency some how, but is it just me, or is the old fashioned pitch process about the worst way of doing it? Agencies are put through a beauty parade which might be a good showcase for creative, but has very little to do with the day to day of actually getting the job Read More

Chris Wanstrath is the co-founder of GitHub, a website that provides a place for developers to collaborate on projects together. His company is profitable and 100% bootstrapped – no VC money at all. He didn’t set out to create GitHub from day one. He had plenty of other ideas prior to GitHub.

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Is it possible that being good is not good enough? You might have the best thing since sliced bread but did you know that for 15 years after sliced bread was invented, nobody bought it? You build a business by spreading your message. In today's world of social sharing is it better to be bad or b Read More

A 6-year case study of a redesigning a web site multiple times as our client's business grew. Using some old screen shots and mockups, I’ve put together a chronology of the web site design and redesign process for one of our clients. Read More

It can take weeks or months to get your holiday landing pages created and launched. Start the process now so you have season and holiday specific landing pages ready to go - November and December will be here before you know it (three short months!). Read More

Remember a term sheet agreement is not a deal until the check clears. Entrepreneurs sometimes assume an initial agreement with an angel is a commitment, so they start spending before any money is received. But due diligence and paperwork take time, and can change everything. Read More

5 big "Web 2.0" marketing tips for hustling entrepreneurs includes understanding the technology, a sharable and spreadable website, focusing on content people actually care about, forming relationships and patience. Read More