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This is an explanation on return on investment for social media, and displays a means to figure out how to measure the ROI. Read More

When we are in the midst of a job search, we often wonder what to say to people about it or if we should say anything at all. Don't Keep Your Job Search a Secret Read More

When I finished school I worked in a factory for a few weeks before going to university. I made a game of each shift to overcome the boredom and heat and thinking about the experience here are a few marketing lessons I learnt. Read More

How prepared are you? Whatever it is we do in our lives we have to be prepared. You would think this is a very basic statement and that well, sure we all know that, don't we? Read More

Hiring freelancers is often a better option for small businesses. Having decided that hiring freelancers is the way to go, where to post your freelance jobs? Read More

So you still can’t convince yourself or the powers that be that the social three - social media, social networking and social marketing - are anything more Read More

Business books, for as long as John Spence has been reading them, have been shamelessly remiss in covering three of the biggest drivers of business success. Read More

Lots of people make the decision to buy a franchise business for lots of different reasons. Making the decision to become a franchise owner, (or any type of business owner) is a major one. It involves risk, of course, but it involves so many other things. Read More

Apart from having a great product, good sales, good SEO, great marketing, and so on...there is one thing that is vital to the long term growth and success of a startup: good accounting. And yes...you may not be as versed in numbers as your accountant is. But do understand: its essential to have a w Read More

GA uses a small piece of computer code, a JavaScript instruction, that is copied and pasted into the source code of your website’s pages. If your site is run on a template, the code is typically placed in a footer or header file so every page displayed is tracked. Read More