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Could Boise, Idaho, be the new hot bed of small business growth in the U.S. Why not your home town no matter how large or small? Search giant Google claimed in an early post of its new small business blog that an estimated $72 million had been generated by business in Idaho using its online advertising tools and sited other recent reports on the growth of small business in Boise as the reason for a recent visit. How are you using the tools of the Internet to leverage your small business in your own home town? We would love to hear your story. Please leave it in the comment section below. Read More

To be in your prospect’s consideration set, you have to maintain the frequency of your brand communication and build awareness. You need to send promotional messages, e-newsletters, alerts, surveys, webinar invitations, be active on social networks, and do much more at a faster rate; thus creating a need for hi-speed marketing content Read More

Internet has made business operations easy and at the same time extremely difficult too. While you have better access to target markets, your customers have similar access to your prospects. Just one dissatisfied customer can negatively influence hundreds of other people online. Poor customer service can mar your company’s growth and can even bring your business down permanently. So, if your customers are not happy with your service (and they might not tell you directly about it) – then you have a thing or two to worry about Read More

If I were to pick one word to encapsulate the last decade, that word would be change. Just like everyone else, small businesses have gone through a lot of it in the last ten years. Looking back, these are what I think are the five most important small business trends of the last decade, the most important because they are trends that small businesses today can continue to profit from Read More

Most new business owners spend time weighing the pros and cons of whether or not to incorporate a new business. Get the basics of what you should know Read More

Could a deal reportedly being hammered out between Google and Verizon spell trouble for small businesses marketing content online? One news report (in the New York Times) claims the agreement could allow different tiers of service for content providers. The story claims "Google and Verizon, two leading players in Internet service and content, are nearing an agreement that could allow Verizon to speed some online content to Internet users more quickly if the content’s creators are willing to pay for the privilege." Could this mean having to pay an Internet provider for faster loading of your content, something likely to benefit larger companies with deeper pockets? Google is denying some of what has been reported and both companies claim the move won't affect the level playing field enjoyed by all content providers and users (including small businesses and their customers.) What do you think Read More

Banks had ambitious small business lending goals for 2010, but they're having a hard time finding worthy creditors with solid expansion plans Read More

There are no secrets, no gimmicks, no tips, and no tricks to succeeding in sales. All that you need to succeed is known. The masters in any endeavor have a no secrets, only a far greater competence in the fundamentals Read More

The following steps will guide you through getting your WordPress blog set up. If you’ve never done this before, this might seem a little overwhelming, but just stay committed and take it step-by-step. Remember, you don’t have to be a “techy”, just be willing to listen, learn as you go and apply yourself Read More

A case study. How to find new ways to make your business stand-out from the crowd by looking for and taking advantages of blank canvases Read More