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A number of executives and business owners have been discussing with me the same issue recently, What exactly is Social Media and how will it impact my business Read More

We are all familiar with the opening lines of Rudyard Kipling's classic poem, "If=". How long has it been since you read the piece in its entirety? And when was the last time you pondered the wisdom of the master Kipling in defining the qualities requisite to making success in 2010. "If-" was first published 100 years ago, in 1910 (written in 1899, it did not find its way to being published until it was included in Kipling's book, Rewards and Fairies - a collection of poems and short stories.
Take a short break to contemplate the beauty and power of "If-". It may just change how you view your business as well as your own life.. Read More

Optimising your website SEO for local search is different from global search for Google. For example, keeping your contact information consistent is essential Read More

Individuals looking to franchise their business should start the process by building a realistic financial model. This article provides a blueprint for franchising a business with an emphasis on the importance of using a realistic and conservative financial model Read More

Last week, Twitter went down. Again. And yet we all gnash our teeth, wring our hands, cry foul, shake our fists at the sky, then breathe a quick sigh of relief once the Fail Whale is gone and our Twitterstream flows again. Read More

Small business growth made simple. If yesterday you said tomorrow make today count with Micro Business Therapy™ No promises. Just result Read More

In the case of a “volunteer” director on a board, can you imagine explaining to your spouse that your family may face the loss of your home, business, savings, etc. when you have been volunteering for a church, service group, social activity, or other worthwhile cause and are named in a lawsuit Read More

Consider the apps on your own phone for a moment. The apps I use on a daily basis – aside from the Star Wars app my three-year old loves – deliver valuable information to me in a timely way (I am a news junkie) or generally enhance the features of my phone (like a spell checker, for example.). Those apps plug into my personal lifestyle very well and are woven into my daily experience. Those essentials for an app to be a part of my life are very difficult to penetrate for a branded app. A branded mobile Web page, however, is equal parts useful and disposable. I will use it when I need it. But, it IS necessar Read More

The great recession is technically over, but that is little comfort for small businesses. Despite the gains in job report small businesses are still struggling to stay alive. Interview with two small business owners on how their business is doing Read More

I feel we are now going back to our roots more then ever. Since we are starting to come out of the slow down in the economy the customer has changed the way they buy products and who they prefer to do business with. No longer is the cheapest price the right choice when they buy a product and the customer is putting more emphasis on other factors when buying, like the relationship you have with a company. Do you know, like and trust them? Will they side with you if you have a bad experience with them? Then does the company do everything they can to make it better to keep your business? All of this equals the rise again of the small and local business. Read More