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Yes, the long awaited report on search marketing for 2011 is now up and available!

This report is one of the ways in which MarketingSherpa tracks the latest trends in search marketing from over 2000+ agencies, companys and business owners to offer up insights and knowledge on what works! Read More

If you’re thinking of starting your own business, you might be doing some research online. Whether it’s in blogs like this one, forums or question and answer sites, they will all tell you to write a business plan. Unfortunately, that doesn’t do you much good if you don’t know what a business plan is. The definition of the term “business plan” might vary depending on who you ask. What I’ll try to do in this post is define the term business plan as we see it Read More

Sincere thanks never grow old. Ongoing, meaningful rewards and recognition provide an effective, low cost way of raising morale and encouraging higher levels of performance Read More

I've posted a list from foxnews.com before. Now it's MY list of the worst vintage ads with commentary!

KGB spies drinking beer. Kids and cocaine. Kids and guns! Carpooling with Hitler. And more Read More

As marketers, we are constantly faced with the challenge of getting leads and converting those leads into customers. Because of the challenging nature of our trade, some of us tend .. Read More

With so many new social media tools in our marketing toolbox, it is easy to forget about some of the older tools that have been around for a long time. I have been using autoresponders for 15 years and still believe they are one of the best performing tools of all. This is not put down any of the newer social media tools as they certainly have their place. However, autoresponders can be the missing piece to a successful online marketing campaign and work well with all of the new social media tools. What you don’t know about autoresponders can hurt your marketing efforts. Read this article and share your thoughts Read More

Franchising is about teamwork and relationship. In relationship you will encounter frictions, somehow. Here is my view on how to solve franchise disputes Read More

In webpreneurship do it yourself is probably the most ineffective ways to allocate your resources. You need to use outsourcing services. Where to look for them Read More

Thanks to Apple and their creation for the iphone and the ipad, we as consumers are now buying products in a different way. We are willing now more than ever to pay anywhere from $.99 to $10 for an application on our mobile devices. So what effect is this going to have on our businesses? The idea that we can quickly and effectively buy something of value without giving it a second thought is going to transform the way we offer our products to our customers Read More

As a service provider, asking something of your customers is always risky business. When your marketing communications don't reflect an organizational strategy, you risk alienating the very people you're trying to serve Read More