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The summer Olympic Games in full swing in Rio. And, while I don’t have a keen interest in watching, I do find it interesting how these athletes prepare for the games. The principals athletes employ to train for the Olympics could be carried over to how we ‘train’ for life. Read More

People don’t buy what you do, they buy why you do it. It's a brilliant concept, yet few companies actually embrace it. Getting to the real ‘why’ of the business was challenging for us, but now that we’ve identified it, everything is changing for the better. Read More

Social media is no longer the new kid in town, but for businesses trying to navigate it for the first time – or even keep up with this ever-changing beast – it can be overwhelming. I’ve heard some funny things over the years, and I thought it would be entertaining to share a few of them. Read More

t’s challenging to justify cost in a service-based business, primarily because fees are relevant to expertise, results and the level of service offered. The deliverables, although tangible to us, are not as easy to scale in comparison to a product-based business. I understand that people are trying Read More

Custom audiences have a few ways to target users, but for those trying it for the first time, I recommend the option to import a customer list. It’s simple – users import an email list and the ads are served only to the people on the list who have a Facebook account associated with that email addre Read More

Some people think that owning a business is a dream come true, but they have no idea how much work is involved. It’s the truth. If you’re an entrepreneur, maybe you can relate? Read More

Michael Gerber, author of The E-Myth, says that 80 percent of businesses fail in their first five years and 80 percent of those remaining will fail somewhere between years six through ten.

That statistic is terrifying!

Here’s what I’m doing to avoid becoming a statistic. Read More

When used optimally, social media should overlap with every viable company initiative and every willing individual. If we eliminate one of these factors, it would be like putting a puzzle together with a piece missing – we won’t have the full picture. Read More

Regardless of the nature of the email, if I do not receive a response to something of importance, I’ve discovered a formula that typically gets them moving.

Here’s the trick…
Read More

Despite the overwhelming knowledge about social media, there are still many folks who do not understand its purpose. And others who just do not want to put in the time and effort. Here are five social media beliefs that need re-programming. Read More