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Do you hate negotiating? Is it the confrontational aspect that makes you uncomfortable? The good news is that it’s really not that hard to negotiate well, as long as you remember two words: walk away. Let me show you what I mean by that. Read More

Companies of all sizes make the mistake of focusing too much on their product and not enough on their audience. As a marketer, we are supposed to be getting out of bed every day to solve a customer’s pain with our products, not create new pains. Read More

If you aren’t using video to improve your brand visibility online and boost your SEO efforts, you should be. Every business has a website and is fighting for a prominent search engine presence, but there aren’t nearly as many businesses fighting for a YouTube presence. That means that creating and Read More

Want to bring a lot of customers to your small business without spending big bucks on marketing? You can, by creating buzz. Instead of using money to create awareness, you use word of mouth to generate awareness. It doesn't have to cost you a dime. Read More

Most companies are either downright failing at marketing to college students, or are doing it so inefficiently that it’s a terrible experience for the student, and a worse ROI on their marketing efforts Read More

Conan O'Brien recently gave the Dartmouth commencement. Between all the jokes, Conan delivered some truly inspiring lessons from his own career journey. Read More

There is an estimated 100-1100% growth of users in countries around the world. This influx of these new users can be future clients if given the opportunity of exposing a business in the right way. From target keywords or phrases, a Search Engine Optimization campaign can put a business page over t Read More

Recurring income can make or break your solo business. Find out what recurring income is, why it's so important, and how to make it part of your business. Read More

Angry customers looking for a sympathetic ear, shouting about it on a public forum. That does not seem to be an equation that 70% of companies should ignore... Read More

Moorea Seal has some great advice for artists who want to diversity their businesses to encompass all of their passions. Check out the interview! Read More