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Okay, today we’re going to talk about how not to be annoying. I don’t really care if you want to talk on the phone while you’re waiting in line for your morning coffee. I do care if you annoy your customers on Pinterest. Here are the top 3 things you could do on Pinterest to really get under my ski Read More

All of these brands do a great job of summing up their reason for pinning on their page in 11 words or less, and making sure every board and pin relates back to that mission statement. So what is your mission statement? Read More

Joining Pinterest ASAP seems like a no-brainer for marketers, doesn’t it? But before you jump on the bandwagon and request an invite, let’s take a minute to think this through. Is Pinterest right for you and your brand? Read More

Many companies are beginning to look at social media as a way to grow their businesses and reach out to customers. This article provides some insight and tips for any small business looking to dip their toes in the social media pool. This is Part 1 of a 3-part series,focusing on getting set up. Read More

Did you know that when SheerID asked over 2,000+ students, many of whom were polled in person, about purchasing software, not a single student said “I don’t own a computer.” Do you know how much money students are spending online? I’ll give you a hint, it’s in the billions. Read More

When your selling to a student online, the ability to verify that someone is a student currently involves faxing a proof of identity, a process that often will bring any online sale to a screeching halt. Read More

So many bloggers with so many blogs and they just can’t think of anything to write (or so it would appear). The problem with this, as I see it, is that so many people who have nothing to say, want to speak. Read More

I’m so confident that this blog post will keep you on the edge of your seat that I’m going to start with the big finish. Drum roll please…

66% of college students are not aware they are eligible for student discounts on computer software. Read More

If you’re doing PR, there are some excellent tools available to you to help you gain control of your PR efforts and better capture the hearts and minds of your target audiences. Let’s talk about the top 10 tools used by PR people (including myself) today to get the job done.
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“It’s like building a relationship, the way you did with your husband. What did he do the day after your first date?” And just like that- A whole post about how a relationship one builds with a customer is kind of like the rules of dating. Read More