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I’ve been an avid fan of Pligg CMS for a long time now. It’s an open source project, allowing anyone to download and run their own social news community similar to Digg and Reddit. I have my own case study for Pligg as well, and recently BizSugar has caught my attention Read More

Gaming is not just for children and computer geeks. If your business has a loyalty marketing strategy in place, you’re really playing a game, according to Gabe Zichermann and Joselin Linder, co-authors of Game-Based Marketing: Inspire Customer Loyalty Through Rewards, Challenges, and Contests Read More

This article provides 8 practical steps for promoting your webinar and building an audience. We have used these steps to promote our webinar and wanted to share what we've learned Read More

It’s lofty to consider social media as your only marketing aim. Your best bet is to consider an integrated marketing plan that consists of social media and other marketing tactics, because the act of just being nice to people online won’t bring you conversions Read More

Every business owner has those moments where they realize they can't keep doing it all, some thing needs to be sacrificed in order to maintain the quality of the rest. You can try to do it all, but my philosophy is that it is better to do what you do FANTASTICALLY, then do everything AVERAGELY. So where do you cut? How do you decide what you need to focus on and what you need to put to the side Read More

Business owners can often lose themselves in the day to day running of the business. Effective management of time and resource is critical for success. How do you stay out of the swamp Read More

If you run a business blog, here is a big question for you: Are you truly adding value to your readers? Here are some tips to offer you from my own experience Read More

In a world of identity theft and the selling of customer information, how you handle the data collected from customers says a lot about your business. It also says a great deal about the amount of trust customers are likely to put in you. The Better Business Bureau has put together this video and post to share some tips on how to deal with customer information and how to protect the information with which you have been entrusted Read More

From that social media SWAMI, Shashi Bellamkonda: I am back from my first visit to Portland OR where I attended WebVisions 2010. I had he honor to present a session on Effective Personal Branding and had a Read More

What's in a name when picking one for your business. Quite a lot, say some entrepreneurs who fret over what to name their new venture during startup. Not only will the name you choose stay with you for a long time, but it will communicate much about your values and your business to customers. It will be a first impression but must also leave a lasting impression and with all of this said, here are some other thoughts from Wharton Entrepreneurial Programs Read More