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A couple of weeks ago, I published an article titled 4 smart ways to promote your content online that a lot of people liked. Some even asked me if I could share a few more tips. So, let us continue with the series. This time, I would like to talk about alternatives to blog subscriptions. Allowing y Read More

Most cold call sales letters end up in the trash. But if you build in these five elements, you will earn your audience's attention. Read More

If you are considering starting a small business, there are a lot of options. Hundreds of thousands of new businesses are started in the United States every Read More

Search engine optimisation (SEO), the process of optimising your website to rank more highly in relevant web searches, is a complex marketing strategy. With Google constantly changing the rules and algorithms it uses to rank one website over another, it is important to get the SEO basics right.
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Sir Richard Branson is a man synonymous with business and wealth globally. With over 200 companies in the Virgin Group, from early beginnings in the music industry with Virgin Records to his latest venture, space-tourism company Virgin Galactic – Branson is a true entrepreneur with a knack for spot Read More

Ask an entrepreneur what they see as the best thing about running their own business and you are likely to get similar answers: freedom, autonomy, proving your ideas are better than someone else’s – normally the people you used to work for.

I’d agree with all that. As a business owner I am entir Read More

Influence marketing is at a crossroads. As we know it today, influence marketing is primarily defined by social scoring platforms like Klout, Kred and PeerIndex.

However, while these platforms are decent starting points for brands looking to identify influencers, they don’t really go deep enough Read More

More than two thirds (70 per cent) of small and medium-sized enterprises (SMEs) in the UK have said that adoption of the cloud will be an important factor to contribute to the growth of their business in the next 12 months, according to a study by Fasthosts.

The survey asked small business owner Read More

Seemingly everywhere you turn at the moment, small businesses are being told about the need for a mobile presence. You need an app, sales calls will tell you, or you need a mobile website.

It’s not surprising that mobile is at the forefront of the mindsets of businesses. After all, as recently a Read More

Getting into bad habits with your business bookkeeping is a downward spiral that could cost you time and money, as well as make dealing with your business finances unnecessarily complicated. Here's some common errors and how to avoid them. Read More